A.S. Brara

1:	INTRODUCTION	1
	- Everyone persuades many times a day.
2:	THE PRACTICAL APPROACH TO EFFECTIVE PERSUASION SKILLS (EPS)	4
	- A predictive and proven scientific system of personal persuasion, which you can control.
3:	HOW TO GET THE BEST RESULTS FROM YOUR PEOPLE	24
	- Focusing on the contribution of each member - Building on everyone’s strong points. - The importance of concentration. - Setting priorities. - Making meetings effective. - Getting tough when necessary.
4:	HOW TO MINIMIZE RESISTANCE TO CHANGE	35
	- Understanding why people fear change. - Helping others understand the Need for Change. - How to discuss upcoming changes in a group. - A systematic approach to making changes.
5:	HOW TO MANAGE PROBLEM PEOPLE	57
	- Pinpointing Problem People. - Encouraging People to discuss problems freely. - Dealing with Problem People. - Referring serious difficulties to helpful experts. - Adapting problem people to group objectives. - Changing problem people into assets
6:	THE PRACTICAL APPROACH TO EFFECTIVE PERSUASION SKILLS (EPS)	74
	- A predictive and proven scientific system of personal Persuasion, which you can control.
7:	OPENING STATEMENT (O)	78
	- How to open a conversation
8:	PROBING (P)	80
	- How to understand the needs of people.
9:	OBJECTIONS HANDLING (O)	84
	- How to convert objections into acceptance
10:	SUPPORTING (S)	99
	- How to reassure and introduce situational benefits.
11:	PROVING (P)	101
	- How to prove and expand benefits.
12:	CLOSING (C)	103
	- How to get acceptance through a number of Proven techniques.
13:	CHECKLIST OF GOLDEN RULES ON EFFECTIVE PERSUASION SKILLS (EPS)	113
	- How the acronym ‘OPOS-PC’ can better your everyday life.
14:	SUMMARY	116
	- How using EPS you can be many times more effective as an individual.

TABLE OF CONTENTS